Letting Go of “Apartment Diet” – with thanks

just start martin luther king quote

“Apartment Diet, it’s been grand but hasta la vista, baby! Mwah. Tipxo”
“Apartment Diet – so long and thanks for the fish! x Nat”

It is with great joy and thanks and “release” that we say goodbye to the name “apartment diet”. It’s been a wonderful journey and we’ve learned great lessons but we’ve outgrown it and it’s time to move on.

It’s likely that we will be back in the coming weeks (months?) with a new, clearer brand. And of course, we’ll let you know of the new name and address we find. or that finds us.

Nat’s longer love letter to Apartment Diet is below. (You know we love love letters – and generally living with grace and gratitude.)

xo Tip & Natalie


stop chasing wisdom quote

Dear Apartment Diet,

(Big exhale. Aaaaahhhhh.)

There comes a time when the tap on your shoulder starts to yell at you and things that should be simple and energising feel tiring and heavy and even though you know it’s not right you’re too tired to continue or change the situation because it all feels: too hard, too big, too scary, or simply the solution hasn’t arrived no matter how many times you’ve asked.

I know because it’s exactly what we do with clients and it’s exactly what’s been happening to us with trying to turn apartment diet into a business.

Letting go is at once and easy and a hard process… But mostly I can say that the relief comes in the permission.

The permission to say I don’t know what’s next for us or what the name is and I trust it will be good. Nay great. In making a decision to turn. And close the door. Or remove yourself or an object or realising an old idea / attitude that has been part of you for so long no longer serves you / works / you’ve simply outgrown it.

The permission to say, thank you but we are done. To DECIDE one way or another.

So it was actually a relief that Tip and I both decided seperately and together to stop apartmentdiet – as a brand name and blog, a tumblr blog, a Pinterest page, an Instagram account, facebook account and a twitter one too.

And I get to write a love letter to apartmentdiet.com.

I know a lot of you think it’s a great name and how could we. Well, quite simply. Because we can. But actually, because we must.

I thank apartment diet for having me:

Showing me my eyes; rewarding my visual eyes; allowing me to experiment with styles; renovate our apartment; refine our method and course for healing and helping people let go of stuff and jobs and relationships and create the homes and lives and loves they feel comfortable in.

But it’s become impossible for me to operate from this place knowing that the we’ve outgrown what we started… It can’t be the business / entity I’m seeking… and so I would rather honour it for what it has been, where it has led me, thank it for all the gifts that I’ve received. And there are many many many. Including a HUGE one about doing less – except the things that matter…how much better I feel doing this and how much more I get done.

Thank you for being the perfect house for all these lessons and gifts.

I now bid you farewell and close the door literally and figuratively, on this chapter. Safe in the knowledge that the things, people and gifts that are still relevant live in me and are coming with me. Amazingly, there’s not really so much I feel I need to carry out. Nothing heavy or stressful anyway. And there’s Tip (she’s not going anywhere anytime soon!). And the knowledge that I’ve gained that lives in me.

Knowing that I’m ready for what opens. Trusting. Looking forward.

Thank you Apartmentdiet.com it’s been:

magnifiquesee you on the flipside.


Pssst, Tip here.  I was supposed to write a love letter to apartment diet too but Nat so eloquently said her thanks that I only managed to add a sentence up top. It HAS been grand, we’ve had such a wonderful journey together the last 5 years and besides the major lessons that have led to huge changes in my life, home and work, what I am most grateful for is the support that we have had doing this work – we are growing and realising that while our ‘real’ work is a tough sell (change work always is), that it is the work that we must do. So we want to start with a clean slate and have realised that the only way forward is to let the past go.  We’ve resisted for many months (so much for listening to our own advice – better late than never!) but with the new year comes new beginnings. Let’s be clear – apartmentdiet is going but WE are not!  My gift in all of this has been my partnership with Nat which still continues as we grow our vision together. She makes me a better person. So, we have grand plans and we are really excited to share them with you – just as soon as we regroup, rebrand and launch!  Don’t go anywhere just yet – we will let you know very very soon as we are oh so close.  So many exciting things bubbling in the works, including our workshop at The Hive Conference in Berlin in April, our Happy House Rules book, card decks, podcasts and more courses!!! Onward and upward, as they say. With great love, Tipxo

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